You don’t know where your brand is falling short
Your website gets traffic but doesn’t convert. Your social channels look active but the sales don’t follow. Your campaigns worked before and now cost twice as much. Something’s wrong — but you don’t know exactly what. A generic audit would hand you back a 50-sheet Excel file that nobody reads.
Our audit is a clinical diagnosis: where you’re bleeding traffic, where you’re bleeding money, where you’re bleeding attention. Short, actionable, prioritised output. 15-page document, not 150.
How we do it
1. Web + technical SEO
We crawl your entire site with Screaming Frog, analyse performance (real Core Web Vitals in CrUX), review architecture, sitemap, hreflang where applicable, canonicals, schema. We identify pages that should not exist and critical pages with technical issues.
2. Content + social + ads
We audit the last 6 months of content across each channel: what worked (engagement, conversion, time on page), what didn’t, and where creative fatigue lies. We cross-reference with your active ads on Meta, Google and LinkedIn: CPM, CTR, ROAS by concept.
3. Benchmark of 3–5 competitors
Not generic. You tell us who you really compete against (not just “the big names in the sector”). We analyse their website, their ads, their content, their SEO, their visible pricing. We identify gaps you could fill.
4. Prioritised action plan
The actual deliverable: 10-15 actions ordered by impact/effort. Each one with: what to do, which KPI it moves, effort in days, dependencies. The doc fits on a meeting table.
What you get
- 15-page executive document with findings + plan.
- Live dashboard (Looker Studio or Metabase) with the technical metrics to track.
- 90-min presentation session with your team and the leads for each lever.
- List of “quick wins” your team can action the following week without us.
When we do NOT recommend this audit
- If you have a serious audit done in the last 6 months: the findings are probably similar.
- If your business is in its early stages (<6 months): there is little to audit; better to invest in building.
- If your problem is clearly operational (you cannot deliver what you promise): a brand audit will not resolve that.
Stack we use
- Screaming Frog + Sitebulb for crawl.
- Ahrefs / Semrush for SEO + benchmark.
- Meta Ads Library + Google Ads Transparency for competitor ads.
- GA4 + GSC from your own site (we need read-only access).
We start with a diagnostic session
Before quoting the full setup we run a 90-minute session. We look together at your website, your real metrics (not the ones you show investors) and your honest list of competitors, and we leave with an honest recommendation: whether this service fits your current stage, or whether it makes more sense to start with something else.
We don’t charge for that session. If you’re interested, get in touch.