Why traditional branding takes months and costs €30k
Asking a decent agency for branding means 8-12 weeks, a roundtable with creatives, 3 proposals, 2 rounds of revisions, and a brand guidelines PDF. High quality, yes. Speed and cost: brutal.
With a hybrid human-AI pipeline we deliver a complete identity in 3-5 weeks at a cost 60-70% lower. We don’t sell low-cost branding: we sell the same level of craft with a radically faster process.
How we build your brand identity
Naming explored at scale
We generate 200-400 naming candidates using strategic criteria (sound, register, available domain, no clash with existing marks). We filter down to 30. We carry out a legal check on the 10 finalists. The creative side is directed by a human; the LLM provides volume.
Visual identity generated and refined
Initial creative directions with Midjourney and FLUX (logos, palettes, typographic systems). The promising directions are taken into Figma and refined by hand. What you sign off on is not AI output: it is what a senior designer approves.
Complete brand guidelines
30-60 page PDF including: logo + variants, palette, typography, photography, illustration, tone of voice, do’s & don’ts. Real brand manual structure, not a generic template.
Asset kit for production
Logos in SVG, PNG, EPS. Figma templates for social, web, presentations. Figma components so your team or digital agency can build on them directly.
What the final deliverable includes
- Naming + international trademark check + reserved domains.
- Visual identity: logo, variants, palette, typography (including licences).
- Brand guidelines PDF (30-60 pages).
- Asset kit in Figma, SVG, PNG, EPS.
- Initial templates: social post, presentation, web template.
When we don’t recommend this service
- If your brand demands extreme typographic craft (luxury, jewellery, high-end cosmetics): our pipeline is not enough. You need a pure identity studio with custom typography.
- If you’re in a market where the “designed by hand by humans” storytelling forms part of the value (craftsmanship, militant sustainability).
- If your company is going to depend 100% on how the brand is perceived (high-end D2C): the extra months and higher cost are worth it.
Stack we use
- Claude 4.5 for naming + strategic analysis.
- Midjourney v7 + FLUX 1.1 for visual exploration.
- Figma for refinement and delivery.
- Trademark search with EUIPO / USPTO APIs + legal review.
Free diagnostic session
Before quoting the full setup we run a 90-minute session. We look at your strategy, your market and your visual ambition together, and leave with an honest recommendation: whether this service fits your current stage, or whether it makes more sense to start with something else.
We don’t charge for that session. If you’re interested, get in touch.