Asesoría en marketing
e IA, medida
La asesoría de BAI Marketing, agencia de marketing con IA en Bilbao, es consultoría de IA y marketing para empresas: antes de
recomendarte nada medimos lo que ya tienes —posicionamiento, rendimiento, accesibilidad, datos de cliente y procesos— y te lo
entregamos en un informe escrito.
Se contrata de tres formas y las tres empiezan por esa auditoría.
One session,
one season
or one measurement.
What changes is how long and how often you see us. The method doesn't change: first we measure what you already have, and what's measured gets written down.
Which of the three suits you depends on whether you have a specific decision on the table, on whether there are already things under way that someone needs to review, or on whether all you need is the diagnosis and nothing more. If you read them and see you don't need any of them, we'll tell you that too.
Single session
A working session
You have a specific decision to make and want an informed opinion before you make it: which tool to bring in, whether an automation is worth it, where to start with AI without breaking what already works.
The audit with its report, and the session working on what the report has found. You leave with the decisions written down and with the criteria to make the next ones yourself.
Support
Ongoing
Things are already in motion —a website, a CRM, campaigns, internal processes— and you need someone from outside to review them regularly and flag when something goes wrong.
The audit with its report at the start and a new measurement at each review, with the same tools. Comparing two reports shows what has changed and what has stayed the same.
Audit with report
Measurement alone
You want to know what you have before committing to anything, or you need a written diagnosis to show someone: your team, a partner, whoever controls the budget.
The report. What was measured, with which tool, what came out of it and what could not be measured. It's yours, you can take it away and it doesn't depend on whether you keep working with us.
All three start
with the same measurement.
The audit with report is not an add-on sold separately: it is the starting point of all three. Before recommending anything, we need to measure what you already have, and that measurement is delivered in writing. What changes between one option and another is what happens after the report.
It's not an opinion.
It's a measurement.
These five dimensions are exactly the same ones we measure on our own website, with the same tools and the same agents. There's no one method for in-house and another for clients.
Each point in the report includes the figure, how it was obtained, and when. What could not be measured is also recorded, and we say why. A number without a source is worthless.
Positioning and content
What a search engine finds when it visits your site.
What the report includes Which pages are indexed and which are not, which queries bring you traffic, which titles and descriptions are missing or duplicated, which content is duplicated, empty or orphaned, and how the headings on each page are structured.
Performance and experience
How long it really takes, in a real browser.
What the report includes Load times measured with a browser, not estimated: LCP, CLS and INP, image and font weight, which resources block first paint, and what is being downloaded without anyone using it.
Accessibility
Whether it can be read and used, and with what margin.
What the report includes Contrast for each colour pair with its numerical ratio in both modes, light and dark; heading order; alternative text for images; full keyboard navigation and form labelling.
Customer data and CRM
What you know about your clients and what you can ask your data.
What the report includes What fields exist and how many are empty, duplicate records, contacts without a source or owner, and what business questions can be answered today with the data as it is currently stored.
Process automation
What's done by hand and how much of it you need.
What the report includes The steps your team repeats every week, where the trail of who did what gets lost, which stages can be automated with what you already have, and —this goes in the report too— which ones are best left in human hands.
What a report is not
An audit tells you what you have. It doesn't promise what will happen next.
Plain and simple You won't read here that you'll sell more, or by how much. A diagnosis is a diagnosis: it says what's being measured wrong, what's broken, and in what order we'd address it. What happens next depends on what's executed, and that's no longer the audit.
We measure
our own house
before yours.
The website you're reading is audited with agents we've built ourselves, and those audits produce real reports: rankings, load times, side-by-side contrast.
If a metric doesn't help us fix our own site, we don't put it in anyone's report.
- Our own audits, running on this very site. Agents built here that measure rankings, performance, accessibility and contrast, and write the report. The tools we'd use with you are the ones already correcting us.
- Projects delivered to real clients. Websites, platforms and systems with AI built in. When we say in an audit that something can be built, it's because we've built it before, not because we've read about it.
- Our own CRM in production. We built it ourselves and use it every day. What the report says about your customer data comes from having made those same decisions in-house, with their successes and corrections.
Preguntas frecuentes sobre la asesoría
¿Qué es la asesoría en marketing e IA de BAI?
Es consultoría de IA y marketing para empresas que quieren saber qué tienen antes de decidir qué cambian. Se contrata de tres formas —sesión suelta, acompañamiento o auditoría con informe— y las tres empiezan por la misma medición.
¿Qué mide la auditoría de IA y marketing?
Cinco dimensiones: posicionamiento y contenido, rendimiento y experiencia, accesibilidad, datos de cliente y CRM, y automatización de procesos. Son las mismas que medimos en nuestra propia web, con las mismas herramientas.
¿Qué recibo al terminar la auditoría?
Un informe escrito: qué se ha medido, con qué herramienta, qué ha salido y qué no se ha podido medir. Es tuyo, te lo puedes llevar y no depende de que sigas trabajando con nosotros.
¿Qué diferencia hay entre la sesión suelta, el acompañamiento y la auditoría?
La sesión suelta sirve para una decisión concreta; el acompañamiento, para revisar con regularidad lo que ya está en marcha, con una nueva medición en cada revisión; la auditoría es la medición sola, con su informe.
¿La auditoría garantiza que vaya a vender más?
No. Una auditoría dice qué tienes, qué está roto y en qué orden lo abordaríamos. Lo que ocurra después depende de lo que se ejecute.
¿Cómo se pide la auditoría?
Escríbenos desde la página de contacto contándonos qué tienes montado y qué te preocupa. Te respondemos con el alcance de la auditoría escrito; si creemos que no te hace falta, también te lo decimos.
Before changing anything,
measure what you have.
Tell us what you have set up and what's worrying you. We'll come back to you with the audit scope in writing: what we'd measure, how, and what you'd receive. If we think you don't need it, we'll tell you that too.
Request your audit →