Long-tail URLs aren’t written by hand
If your business fits thousands of long-tail searches (property, marketplace, ecommerce, directory, education), reaching those searches with hand-written landing pages is impossible. Even with 10 copywriters, you won’t get there. Your competitor who got there first takes the traffic.
Programmatic SEO generates hundreds or thousands of optimised landing pages from a template and a database. Each one indexable, each one useful, each one addressing its own search intent.
How we build it
1. Opportunity research
Long-tail keyword analysis with Ahrefs. We identify viable clusters: keywords with real search volume, clear intent, low-to-medium competition. If the cluster doesn’t exist, we tell you. We don’t sell programmatic SEO for artificial volume.
2. Template design
A single template that works for thousands of variations. Design in Figma, content structured with real data, enough unique sections to avoid thin content. Schema.org specific to the page type.
3. Mass generation
A pipeline combining: your database, LLM-generated fragments (where it makes sense), images from your DAM. We generate 500, 2000, 10000 pages per cluster. Each with a canonical URL, meta tags, Open Graph.
4. Sitemap + indexing
Dynamic sitemap by page type. Pinging of the Google Indexing API and Bing IndexNow. Monitoring of pages entering Search Console, pages with issues, pages with traffic.
What changes when this works
- Captures 5-30% of your long-tail cluster traffic in 3-6 months.
- Each new entry in your database automatically generates its optimised landing page.
- Reduces dependence on paid traffic for those long-tail searches.
When we do NOT recommend this
- If your niche does NOT have real long-tail (very specific B2B services with 5 keywords in total): it does not apply.
- If Google has previously penalised you for thin/auto-generated content: starting again is complicated.
- If you do not have a rich database behind it (only 2-sentence descriptions): the content comes out poor and does not rank.
The red line: quality over quantity
We generate pages with real, useful data for the user — not filler. If a page adds no value, we don’t publish it. Poorly executed programmatic SEO is exactly what Google has penalised since 2024. Done well, it still works.
Stack we use
- Next.js / Astro with ISR for on-demand generation.
- Your database (Supabase, Postgres, Airtable depending on the case).
- Claude / GPT for contextual fragments only where they add value.
- Ahrefs API + Search Console API for monitoring.
We start with a diagnostic session
Before quoting the full setup, we run a 90-minute session. We look together at your database, your keyword cluster and your SEO history with Google, and we come away with an honest recommendation: whether this service fits where you are right now, or whether it makes more sense to start with something else.
We don’t charge for that session. If you’re interested, tell us.