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Category: Inteligencia Artificial

Category: Inteligencia Artificial

Guía completa para usar Claude en tu empresa — BAI Marketing, agencia de marketing con IA en Bilbao. August 11, 2026

Complete guide to using Claude in your business

Claude is the large language model from Anthropic. If you know ChatGPT, the analogy is straightforward: it is an artificial intelligence assistant with which you can hold conversations in natural language, ask it to write, analyse, summarise, translate, explain or reason about…

Agente de voz con IA: lo que nadie te cuenta antes de implementarlo — BAI Marketing, agencia de marketing con IA en Bilbao. August 11, 2026

AI voice agent: what nobody tells you before you implement it

There is a huge gap between how AI voice agents sound in demos and how they perform in production in the first month. Not because the technology does not work — it does, and it works well — but because the problems that appear in production are exactly the ones nobody…

LLaMA vs GPT-4 para empresas: la decisión que nadie explica bien — BAI Marketing, agencia de marketing con IA en Bilbao. August 11, 2026

LLaMA vs GPT-4 for businesses: the decision nobody explains properly

When a business decides to implement artificial intelligence in its processes, sooner or later the question arises: do we use the OpenAI API, Anthropic’s, Google’s, or do we build something with open-source models? Most articles that answer this question do so…

Por qué el 90% de los chatbots empresariales terminan abandonados — BAI Marketing, agencia de marketing con IA en Bilbao. August 11, 2026

Why so many enterprise chatbots end up abandoned

If you work in a mid-sized company, there is a reasonable chance you have experienced this: someone proposes implementing a chatbot for customer service or to handle internal queries, the project gets approved, it launches with enthusiasm, it works more or less for…