August 11, 2026
ChatGPT or Claude for marketing? It depends on the task: Claude for editorial content, analysis and long documents; ChatGPT for high-volume variants and integrations. A practical comparison.
August 11, 2026
There are two ways to get more conversions: drive more traffic or convert the traffic you already have more effectively. The second is almost always more cost-effective and faster. AI personalisation is the most powerful lever for converting better because it increases the relevance of…
August 11, 2026
The monthly marketing report has a structural problem: by the time it arrives, the data is already between two weeks and a month old, the person receiving it cannot ask any further questions about it, and if they want to dig deeper into anything they have to wait for the next…
August 11, 2026
The most frequent question we receive from B2B SaaS founders: which acquisition channel works best? The short answer is “it depends on the product and the audience”. The longer answer, based on what we see in real companies, is as follows.
August 11, 2026
AI image generators have reached the point where they are serious working tools, not curiosities. For a brand that produces visual content regularly, integrating them into the workflow is one of the decisions with the greatest return. The question is which to use…
August 11, 2026
The traditional business model for marketing agencies — billing for team hours or a fixed monthly retainer — is under pressure from two forces: AI is drastically reducing the time needed for many tasks (which calls hourly billing into question), and clients expect…
August 11, 2026
Dolibarr is an open-source ERP that covers the business management needs of most SMEs — CRM, invoicing, quotes, project management, basic HR, stock — at no licence cost. The question is not whether it is good (it is). It is why so few…
August 11, 2026
On LinkedIn, personal posts have between 3 and 10 times more organic reach than company page posts. This has a direct implication for B2B: the founder or director posting under their own name generates more visibility than all the activity of the corporate page.
August 11, 2026
The decision between running AI models on your own infrastructure or using cloud APIs (Claude, ChatGPT, Gemini) is one of the most important architectural decisions when building on AI. Each option has clear advantages and cases where it is the right choice.
August 11, 2026
Marketing copywriting has had established formulas for decades — AIDA, PAS, FAB, BAB. They work because they are based on how the human mind functions when making purchasing decisions. Well-instructed AI can apply these formulas at a speed impossible for a…