August 11, 2026
Inbound marketing is the marketing philosophy that makes most sense for an SME with limited resources: instead of interrupting potential clients with advertising they didn’t ask for, create content that answers their questions and leads them naturally towards the…
August 11, 2026
Every week a new AI marketing tool appears, promising to revolutionise something. Most are variations of the same thing with a different interface. This list cuts through the noise and focuses on the tools that have a real, measurable impact on the marketing processes of…
August 11, 2026
The most frequent question we receive from B2B SaaS founders: which acquisition channel works best? The short answer is “it depends on the product and the audience”. The longer answer, based on what we see in real companies, is as follows.
August 11, 2026
AI image generators have reached the point where they are serious working tools, not curiosities. For a brand that produces visual content regularly, integrating them into the workflow is one of the decisions with the greatest return. The question is which to use…
August 11, 2026
The traditional business model for marketing agencies — billing for team hours or a fixed monthly retainer — is under pressure from two forces: AI is drastically reducing the time needed for many tasks (which calls hourly billing into question), and clients expect…
August 11, 2026
WordPress remains the world’s most widely used CMS, with more than 40% of websites running on it. The AI plugin ecosystem has exploded over the past two years. Many are hot air. Some are genuinely useful. This is the selection of the ones worth installing.
August 11, 2026
Most marketing teams accumulate AI tools the same way they accumulate streaming service subscriptions: with plenty of initial enthusiasm, and no follow-up to check whether they’re still being used or delivering the promised value.
August 11, 2026
The question I get most often from marketing teams starting out with AI is this: ChatGPT or Claude? The right answer, as almost always, is “it depends”. But that’s not useful without explaining what it depends on.
August 11, 2026
There are two ways to get more conversions: drive more traffic or convert the traffic you already have more effectively. The second is almost always more cost-effective and faster. AI personalisation is the most powerful lever for converting better because it increases the relevance of…
August 11, 2026
The monthly marketing report has a structural problem: by the time it arrives, the data is already between two weeks and a month old, the person receiving it cannot ask any further questions about it, and if they want to dig deeper into anything they have to wait for the next…