August 11, 2026
Twitter, now X, has undergone significant changes in recent years. The change of ownership, algorithm modifications, adjustments to monetisation policies and the migration of part of the audience to other platforms (LinkedIn, Threads, Bluesky) have changed the landscape.
August 11, 2026
Marketing for law firms comes with unique restrictions. The Estatuto General de la Abogacía and the deontological rules of professional bar associations limit what can be communicated and how. This creates a delicate balance: effective marketing without breaching the rules…
August 11, 2026
Influencer marketing has become one of the channels with the worst investment/real-result ratio. Not because it doesn’t work — it works when done properly — but because doing it properly requires analysis that most companies don’t carry out: detecting fake audiences, measuring…
August 11, 2026
A well-made corporate podcast is one of the brand channels with the best long-term ROI, especially in B2B. The reasons: small but highly qualified audiences, a deep trust relationship with the listener, a format consumed during moments of full attention (cars,…
August 11, 2026
The market for accountancy and advisory firms is saturated. In any medium-sized town, there are dozens of firms competing for the same clients — sole traders and small businesses. Differentiation is difficult because the core service (accounting, tax, payroll) is very similar…
August 11, 2026
Acquiring a new client costs between five and twenty times more than retaining an existing one. This is one of the most well-known and most ignored truths in marketing. Most companies invest heavily in acquisition and very little in systematic retention.
August 11, 2026
A dental clinic is one of the local businesses with the greatest digital competition and the highest value per client. A new patient can be worth between 500€ and 5.000€ in LTV depending on the treatments. That justifies a serious investment in digital marketing, and AI can improve…
August 11, 2026
Third-party cookies have driven digital marketing for two decades. They tracked users across sites, enabled retargeting, and attributed conversions to traffic sources. And they are dying. Apple blocked them years ago. Google is progressively removing them…
August 11, 2026
Hair salons and beauty centres have one unique characteristic: the client decides visually. An Instagram account with poor photos won’t work even if the service is excellent. One with good photos fills the diary even if the premises are small. Digital marketing here…
August 11, 2026
Conventional wisdom says TikTok is for B2C and that B2B lives on LinkedIn. Conventional wisdom is out of date. Business decision-makers also scroll TikTok after work, also watch YouTube Shorts between calls, and also consume content…