August 11, 2026
Dolibarr is an open-source ERP that covers the business management needs of most SMEs — CRM, invoicing, quotes, project management, basic HR, stock — at no licence cost. The question is not whether it is good (it is). It is why so few…
August 11, 2026
On LinkedIn, personal posts have between 3 and 10 times more organic reach than company page posts. This has a direct implication for B2B: the founder or director posting under their own name generates more visibility than all the activity of the corporate page.
August 11, 2026
Euskadi has a unique industrial density in Spain, with concentrations in automotive, machine tools, energy, aerospace and capital goods. Industrial companies have traditionally been conservative in adopting digital technology, but AI is changing this quickly. The…
August 11, 2026
Most construction and renovation companies rely too heavily on portals such as Habitissimo, ReformasAdomicilio or ProntoPro. These portals are useful but they have three problems: the competition for each lead is brutal (five companies receive the same contact),…
August 11, 2026
Twitter, now X, has undergone significant changes in recent years. The change of ownership, algorithm modifications, adjustments to monetisation policies and the migration of part of the audience to other platforms (LinkedIn, Threads, Bluesky) have changed the landscape.
August 11, 2026
Influencer marketing has become one of the channels with the worst investment/real-result ratio. Not because it doesn’t work — it works when done properly — but because doing it properly requires analysis that most companies don’t carry out: detecting fake audiences, measuring…
August 11, 2026
A well-made corporate podcast is one of the brand channels with the best long-term ROI, especially in B2B. The reasons: small but highly qualified audiences, a deep trust relationship with the listener, a format consumed during moments of full attention (cars,…
August 11, 2026
The market for accountancy and advisory firms is saturated. In any medium-sized town, there are dozens of firms competing for the same clients — sole traders and small businesses. Differentiation is difficult because the core service (accounting, tax, payroll) is very similar…
August 11, 2026
A dental clinic is one of the local businesses with the greatest digital competition and the highest value per client. A new patient can be worth between 500€ and 5.000€ in LTV depending on the treatments. That justifies a serious investment in digital marketing, and AI can improve…
August 11, 2026
Third-party cookies have driven digital marketing for two decades. They tracked users across sites, enabled retargeting, and attributed conversions to traffic sources. And they are dying. Apple blocked them years ago. Google is progressively removing them…