August 11, 2026
Dolibarr is an open-source ERP that covers the business management needs of most SMEs — CRM, invoicing, quotes, project management, basic HR, stock — at no licence cost. The question is not whether it is good (it is). It is why so few…
August 11, 2026
On LinkedIn, personal posts have between 3 and 10 times more organic reach than company page posts. This has a direct implication for B2B: the founder or director posting under their own name generates more visibility than all the activity of the corporate page.
August 11, 2026
The decision between running AI models on your own infrastructure or using cloud APIs (Claude, GPT-4, Gemini) is one of the most important architectural decisions when building on AI. Each option has clear advantages and cases where it is the right choice.
August 11, 2026
Marketing copywriting has had established formulas for decades — AIDA, PAS, FAB, BAB. They work because they are based on how the human mind functions when making purchasing decisions. Well-instructed AI can apply these formulas at a speed impossible for a…
August 11, 2026
Lead generation in the real estate sector has a structural problem: there is too much noise. For every lead genuinely interested in buying or selling in the next six months, there are five who are researching without clear intent and twenty who are not even in the target…
August 11, 2026
A legitimate concern for any business adopting AI: what happens to my data when I send it to the cloud of OpenAI, Anthropic or Google? The answer depends on which tool you use, how you use it, and what settings you have.
August 11, 2026
If you add up the conversions reported by Google Ads, those reported by Meta, those reported by TikTok and those reported by LinkedIn Ads, you almost always end up with more conversions than you actually had. That is not an accounting error: it is duplicate attribution. Each platform…
August 11, 2026
Acquiring a new client costs between five and twenty times more than retaining an existing one. This is one of the most well-known and most ignored truths in marketing. Most companies invest heavily in acquisition and very little in systematic retention.
August 11, 2026
A dental clinic is one of the local businesses with the greatest digital competition and the highest value per client. A new patient can be worth between 500€ and 5.000€ in LTV depending on the treatments. That justifies a serious investment in digital marketing, and AI can improve…
August 11, 2026
Euskadi has a unique industrial density in Spain, with concentrations in automotive, machine tools, energy, aerospace and capital goods. Industrial companies have traditionally been conservative in adopting digital technology, but AI is changing this quickly. The…