The month your competitor changes and you don’t notice
Your competitor cuts prices on a Tuesday. Launches an aggressive campaign on a Friday. Changes the homepage messaging on a Monday. By the time someone on your team finds out (a client, a sales rep, a LinkedIn post), 30-90 days have passed. The damage is done.
Monitoring 3-5 competitors in real time changes the game. Their ads, their content, their visible prices, their reviews — all captured and summarised for you. You know what’s moving before anyone tells you.
How we build it
1. Honest selection of competitors
We ask you for your 3–5 real competitors. Not “the big names in the sector” — the ones actually taking deals from you. If you’re not sure, we find out together by analysing where your pipeline drops off.
2. Ads tracking
We capture their active ads daily from Meta Ads Library, Google Ads Transparency and LinkedIn Ad Library. Copy, creative, format. We detect when they launch, pause or pivot.
3. Content and price tracking
Weekly crawl of their website, blog, social. We detect changes in pricing, homepage messaging, new products, testimonials. We compare versions and show you the diff.
4. Alerts + monthly report
Urgent changes → Slack/email alert within hours. Subtle changes → monthly executive summary with narrative: “this month Competitor A changed X, Competitor B launched Y, Competitor C reduced prices by Z”.
What changes when this works
- Your sales team arrives at the call knowing what the competitor is saying this week.
- Pricing decisions are no longer based on gut feeling.
- Quarterly strategy meetings have data, not anecdotes.
- You identify gaps your competitor is neglecting and accelerate.
When we do NOT recommend this
- If your market is highly fragmented (50+ competitors): tracking 5 does not provide enough signal.
- If your competition is playing in a different league (you are an SME against a multinational with 100x budgets): the learnings are not applicable.
- If you already have someone dedicated to this full-time: they probably do it better than any automated setup.
What we don’t do
We don’t hack private accounts, we don’t buy their product to reverse-engineer it, we don’t access their intranet. Everything we monitor is public and traceable. If your competitor ever wants to see what we track, we can show them the dashboard. No secrets.
Stack we use
- Meta Ads Library API + Google Ads Transparency.
- Apify for web scraping + social networks.
- Claude for comparative analysis and narrative.
- Slack + Notion + Looker Studio for delivery.
We start with a diagnostic session
Before quoting the full setup we run a 90-minute session. We look together at your real competitor list, your pipeline and the moves that keep you up at night, and we leave with an honest recommendation: whether this service fits where you are right now, or whether it makes more sense to start with something else.
We don’t charge for that session. If you’re interested, get in touch.